NGALA hero — what the 15 seconds is

The 15-second clip, beat by beat

This is the part that costs credits. One product, one locked-off camera, nothing but water and light moving.

0–3s

Stillness

Flat water. The branch shadow creeps a few centimetres across the plaster. Almost nothing happens.

3–5s

The drop

One drop leaves the dropper and meets the surface. No splash. A single ring.

5–9s

Rings

The ring widens and crosses the frame. The bottle's reflection breaks apart and reassembles.

9–13s

The sun moves

Light swings slowly across the wall and the water. Caustics drift. The surface settles.

13–15s

Back to stillness

The last frame matches the first exactly, so the join is invisible.

Your idea, built

Why it never looks like a reset

The clip plays once, then hands over to two still shots.
Each still is a different crop of the same world, with a slow push in.
Then a clip again — but a different product.
The cut back to motion is never the same cut twice, so there is no visible loop point.
Every join fades through warm cream, never through black.

What it costs

Stills are free, clips are not

A 15s clip at 720p is 52.5 credits.
The stills cost nothing — they are crops of plates we already have.
Two clips plus stills gives a sequence that runs about 40 seconds before anything repeats.
Only one video loads at a time, so the page stays light on a phone.

Two things to fix before we spend

The bottle has no NGALA on it. That was my briefing error. The corrected plates are written and ready to send.

The moving clip above is only 5 seconds, at 720p, and it is standing in for the 15-second version. It shows the water quality and that the bottle stays solid. It does not show the drop or the sun moving — those need the longer clip.